Customer

This French startup pivoted from the metaverse’s industry to develop an innovative platform dedicated to easy-to-access and customizable web 3D experiences for businesses.

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After a successful proof of concept and first sales, Metagellan’s scale-up strategy became a concern.

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Addressing a dozen of verticals across multiple use cases, the founding team acknowledged that a nascent strategic defocus challenged their growth outlook.

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Challenges

The startup confronted the issue of turning its new market position into tangible financial performance.

Massive lead conversion and revenue generation were at stake to show traction and definitely validate the pivot choice.

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Key challenges: 

• Business model design

• Go-to-market strategy

• Sales & growth strategy

• Strategic narrative & branding

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Achievements

We conducted a  comprehensive market review and an in-depth analysis of the company.

Our team designed a 360° actionable strategy and a new value proposition.

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Metagellan now implements a hybrid business model including a SaaS component.

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The startup repositioned upmarket in the enterprise segment and focuses on top-tier strategic verticals to accelerate traction and reach product market fit.

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